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Account Number: MGA-C 40083
PPB Counterparty Services Limited is a inactive gambling operator in Europe. Their gambling sites include betfair.com, paddypower.com.
PPB Counterparty Services Limited
MGA-C 40083
Spinola Park, Level 2, Triq Mikiel Ang Borg, St Julian's, SPK 1000, Malta
Not provided
Malta
No licence information available
This operator may have a pending licence application or expired licence. The Malta Gaming Authority's public data exports only include granted (active) licences. For the most current information, please check the official MGA register .
PPB Counterparty Services Limited, which operates Paddy Power and Betfair, has been fined £490,000 for mistakenly sending marketing notifications to customers who had self-excluded from gambling. This breach of rules aimed at protecting vulnerable players highlights the importance of ensuring that self-excluded individuals do not receive promotional material. Players should feel reassured that this incident does not affect their ability to play, but it’s a reminder to monitor their accounts and self-exclusion status.
£490,000 fine for marketing to vulnerable consumers +
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25 May 2023 +
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PPB Counterparty Services Limited, trading as Paddy Power and Betfair, is to pay £490,000 for sending promotional push notifications to devices linked to customers who had self-excluded. +
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On 21 November 2021, the operator’s app distributed an offer of enhanced odds for bets on an English Premier League football match to devices either linked to accounts that were GAMSTOP (opens in new tab) registered or devices linked to accounts that were self-excluded with the Licensee. +
This action breached Commission rules requiring gambling businesses to take all reasonable steps to prevent any marketing material being sent to a self-excluded customer, and to take steps to remove the name and details of a self-excluded individual from any marketing databases within two days of receiving the completed self-exclusion notification. +
Kay Roberts, Gambling Commission Executive Director of Operations, said: “Although there is no evidence the marketing was intentional, nor that all the people with apps saw the notification or that self-excluded customers were allowed to gamble, we take such breaches seriously. +
“We would advise all operators to learn from the operator’s failures and ensure their systems are robust enough to always prevent self-excluded customers from being sent promotional material.” +
Read PPB Counterparty Services Limited penalty. +
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Note to editors +
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Self-exclusion is a tool used by consumers who feel they are having trouble controlling their gambling and request that the operator refuse their service. The Commission requires all operators to offer this facility through the provision of their own scheme and participation in the multi-operator self-exclusion scheme for their sector. GAMSTOP is the